Privacy Policy

Emlet ("we", "us", or "our") operates the website at emlet.app and the associated email generation service (the "Service"). This Privacy Policy explains what information we collect, how we use it, and your rights with respect to it. By using the Service, you agree to the practices described here.

1. Information We Collect

Information you provide directly:

• Account information — email address and name when you sign up or sign in via Google
• Brand profile data — brand name, colors, logo URL, industry, and description you enter
• Email prompts — the text prompts you submit to generate emails
• Payment information — handled entirely by Paddle; we never store your card details

Information collected automatically:

• Usage data — pages visited, features used, and actions taken within the Service
• Device and browser information — IP address, browser type, and operating system
• Cookies and similar technologies — used to maintain your session and remember preferences

2. How We Use Your Information

We use the information we collect to:

• Create and manage your account and authenticate your identity
• Generate AI-powered email content based on your prompts and brand profiles
• Process payments and manage your subscription through Paddle
• Send transactional emails such as account confirmation and billing receipts
• Monitor and improve the performance, reliability, and features of the Service
• Prevent fraud, abuse, and violations of our Terms of Service
• Comply with applicable legal obligations

We do not sell your personal data to third parties, and we do not use your email prompts or generated content to train AI models.

3. How We Share Your Information

We share data only with the following categories of third parties, and only as necessary:

• Supabase — our database and authentication provider, stores your account and content data
• Google (via OAuth) — authenticates your identity; we receive only your name and email
• Paddle — our payment processor; handles billing and subscription management
• Google Gemini / AI providers — receives your prompts to generate email content
• Pexels — used to fetch stock images for generated emails

We may also disclose your information if required by law, court order, or to protect the rights, property, or safety of Emlet, our users, or others.

4. Data Retention

We retain your account data and generated emails for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where retention is required by law (e.g. billing records).

5. Cookies

We use essential cookies to keep you signed in and maintain your session. We may also use analytics cookies (e.g. Google Analytics) to understand how the Service is used. You can disable cookies in your browser settings, but some features of the Service may not work correctly without them.

6. Your Rights

Depending on your location, you may have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete data
• Deletion — request deletion of your personal data ("right to be forgotten")
• Portability — receive your data in a structured, machine-readable format
• Objection — object to certain uses of your data, including direct marketing

To exercise any of these rights, contact us at support@emlet.app. We will respond within 30 days.

7. Security

We implement industry-standard security measures including encrypted connections (HTTPS), secure storage via Supabase, and access controls. However, no system is completely secure. We encourage you to use a strong password and to notify us immediately if you suspect unauthorized access to your account.

8. Children's Privacy

The Service is not directed to children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Continued use of the Service after changes constitutes your acceptance of the revised policy.

10. Contact

If you have any questions or concerns about this Privacy Policy, please contact us at support@emlet.app.