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Writing on email that doesn't suck
Design, deliverability, and the occasional statistic. No listicles about "10 email marketing tips" unless the tips are actually good.
Engineering·July 3, 2026·9 min read
How to Send HTML Emails From a React App Without Losing Your Mind
Your app is React. Email HTML is not. A practical guide to the gap between them, and how React Email closes it.
Research·June 23, 2026·6 min read
13 Email Marketing Statistics Worth Knowing in 2026
Open rates, ROI, and what actually moves the needle this year, with sources, not vibes.
Deliverability·June 11, 2026·8 min read
Why Your Marketing Emails Look Broken in Gmail and Outlook
Looks perfect in your inbox, falls apart for half your list. A walkthrough of the specific things that break, and why email HTML is stuck in 2003.
Design·June 2, 2026·7 min read
How to Design a Marketing Email When You're Not a Designer
You don't need Figma skills to make an email look professional. Here's the actual structural stuff that matters, and the stuff you can safely ignore.
Comparing tools? See how Emlet stacks up against Mailchimp, Canva, and ChatGPT →